PURPOSE-DRIVEN BANKING

Accenture

Purpose-Driven Banking

Latest Purpose-Driven Banking blogs

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How bank CFOs and CMOs can partner to drive growth

A version of this piece also appears on Think with Google.  How strong is the connection between the CFO and CMO in ...

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Breaking down common barriers to purpose-driven banking

In this series we’ve taken a close look at the business case for embracing purpose in banking. In short, there’s ...

Purpose-driven banking in action: A powerful example
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Purpose-driven banking in action: A powerful example

For banks, embracing purpose and the financial wellbeing of their customers is more than good PR. As Mohamed Khalil ...

What purposeful, trust-based banking looks like
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What purposeful, trust-based banking looks like

In the previous post of this series my colleague Alan McIntyre introduced two strategic pillars, comprising a set of ...

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UK banks can still build trust and revenues with SMEs post-COVID

Small to medium-sized enterprises with up to 250 employees—SMEs—are the bedrock of economies worldwide. In the UK alone ...

More advisory trust can give bank revenue a 9% boost
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More advisory trust can give bank revenue a 9% boost

In my last blog, I pointed out that low advisory trust is the underlying cause for five percent of banks’ retail ...

Banks, do right by customers to increase trust
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Banks, do right by customers to increase trust

Banks, by and large, should be proud of how they’ve handled the early stages of the COVID-19 crisis—shifting quickly to ...

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Accenture Purpose-Driven Banking

Purpose: Driving powerful transformation for banks

Accenture’s Purpose-Driven Banking strategy report shows how leading banks are using purpose as their pathway to growth and profitability.

Purpose-Driven Banking Authors

Michael Abbott

Senior Managing Director – Global Banking Lead

Alan McIntyre

Senior Managing Director – Banking

Jess Murray

Managing Director – Song, Banking & Capital Markets Lead, North America