Alexandra Tyler is a Marketing Transformation lead for Accenture Song, Accenture’s end-to-end experience and marketing agency. Alex is a marketing leader driving revenue and cost efficiency by focusing on transforming customer experiences and driving engagement improvements. With over 20 years of experience, Alex drives data-driven and personalized experiences for B2B and B2C banking and financial services clients through marketing and digital platform engagements. Alex’s recent engagements have included defining a global marketing strategy and growth transformation by focusing on customer segments and use cases and experience design aligned to improved ways of working and leveraging data and technology platforms. She is a graduate of Smith College with a B.A. in Psychology and holds a M.B.A. in Marketing from New York University.