Brent Chaters is Accenture’s Canada Digital Customer & Marketing Transformation lead. He has over 20 years of digital marketing experience both as an applied marketer and consulting for marketers through multiple industries working for some of the largest Fortune 500 brands around the globe. He is the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences. He has taught for ISDI & Harvard’s Global Executive Master Digital Business on both Social CRM and Customer Experience. He also recently signed on as a judge for the 2019 CMA Awards in the Brand Building discipline.