Within Accenture’s global travel team, Bas works with airlines and hospitality to unlock value trough digital transformation. From the early days of ecommerce he has been selling products or delivering complex projects in the space of e-commerce, online retail and aviation. With the aviation industry known for the legacy systems and process Bas has always been challenged building the best customer experience first from a product perspective and later leading several product teams in a digital factory based on SAFe.