BANKING CONSUMER PERSONAS

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Banking Consumer Personas

Latest Banking Consumer Personas blogs

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Pragmatists: Go on, convince me

Accenture’s ground-breaking 2019 Global Financial Services Consumer Study has seen four mindsets emerge from the data: ...

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Traditionalists: Not technophobes, just keen on human contact

Accenture’s ground-breaking 2019 Global Financial Services Consumer Study has seen four mindsets emerge from the data: ...

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Sceptics: Big numbers, tough crowd

Accenture’s ground-breaking 2019 Global Financial Services Consumer Study has seen four mindsets emerge from the data: ...

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Pioneers: Innovation-hungry, but few second chances

Accenture’s ground-breaking 2019 Global Financial Services Consumer Study has seen four mindsets emerge from the data: ...

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