Peter Kirk leads our UK and Ireland Financial Services Customer Insight and Growth practice. At executive board level, and with over 25 years' experience working at Accenture, he specialises in the strategy and delivery of multi-year transformation programs across digital, distribution and customer relationship management. Peter is a passionate customer advocate who teams with marketing directors, digital leaders and distribution directors advising on digital and online proposition development, integrated customer experience and analytics, digital branches and contact centre evolution. Peter has led large-scale “front office” and digital transformation programs with FS clients across the UK, Europe, South Africa and the Middle East, and in addition to these projects continues to provide QA and SME support to Accenture teams around the globe.