Can Kekevi is part of Accenture’s Customer Sales & Service practice in the UK & Ireland where he is working with clients to improve how they engage with their customers across existing and emerging channels. He has got more than 20 years experience across many industries with emphasis on financial services. He has recently led engagements at retail banking clients in the UK around distribution transformation and more specifically ‘phygital’ (marrying effectively customer journeys across physical and digital channels to not only improve customer experience but also cost-to-income ratio). In addition to his client engagements, he is leading Accenture’s Advanced Customer Engagement (ACE) offering which brings the power of AI to customer care to help clients transform their customer service function. Can has a long heritage in customer service since the late 90s and the deregulation of the telecom industry that led to the virtualisation of call centres. He used to judge the European Contact Centre awards. He is often described by his colleagues and clients as a driven, personable and trustworthy individual.